STF

Sacramento Tree Foundation

print & digital design

Sacramento Tree Foundation is a non-profit group working to help local communities thrive in growing urban forest canopies.

Collaborating with their marketing team, I developed and led the creative strategy and design for a variety of brand materials including their digital annual report and direct mail, as well as custom illustrations.


Annual report

Visually showcased the foundation’s work in the community that was easily digestible for readers.

stf

STF mailer

Direct mail

Designed the layout and developed custom illustrations for direct mail solicitation letters to help increase donorship.

STF mailer envelopes

Hanami Line Donor wall

Developed the design layout for the engraved wall at Robert T. Matsui Park, celebrating the contributors to the Hanami Line and honoring the Japanese Americans who have enriched the cultural landscape of the Sacramento region.


apparel

Created a custom, illustrated pin and packaging that accompanied their donor mailer.  Produced an illustrated t-shirt for staff and volunteers.